I wrote the book on developer marketing. Literally. Picks and Shovels hit #1 on Amazon.
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From Sun to Microsoft to AWS to Meta to Twitter to some of the most innovative startups around. I build marketing teams, launch products, and turn technical founders into market leaders.
Master the art of developer marketing with the guide that blends strategy, execution, and real-world lessons.
Insights on developer marketing, developer relations, and building products developers love.
Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
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I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.
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I've developed what I call my "AI flow state." It's a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.
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30+ years of experience in developer marketing and go-to-market strategy.
Built and led developer communities at Sun, Microsoft, AWS, Facebook, and Twitter.
Helping startups and enterprises accelerate their developer adoption.