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Making your content AI-friendly in 2026
AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.
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I am Prashant Sridharan.
I have spent 30 years helping developer tools win.
From Sun to Microsoft to AWS to Meta to Twitter to some of the most innovative startups around. I build marketing teams, launch products, and turn technical founders into market leaders.
#1Amazon Best-Seller
The definitive guide to technical marketing
Master the art of developer marketing with the guide that blends strategy, execution, and real-world lessons.
Featured articles
Insights on developer marketing, developer relations, and building products developers love.
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The complete developer marketing guide (2026 edition)
Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
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How I use Claude to automate developer marketing (and how you can too)
I built a system that turns the marketing frameworks I wrote about in my book into Claude-powered tools. Now I generate in minutes what used to take hours. The output follows the same frameworks I've refined over years of practice. And I can focus on strategy instead of execution.
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Strategy
30+ years of experience in developer marketing and go-to-market strategy.
Community
Built and led developer communities at Sun, Microsoft, AWS, Facebook, and Twitter.
Growth
Helping startups and enterprises accelerate their developer adoption.