Picks and Shovels: tech marketing for the AI era.

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Developer marketing

I’m Prashant Sridharan.

For 30 years I’ve helped developer tools win, from Sun to Microsoft to AWS to Meta to Twitter to Supabase. I build marketing teams, launch products, and turn technical founders into market leaders.

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Picks and Shovels: Marketing to Developers During the AI Gold Rush

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Picks and Shovels

Marketing to developers during the AI gold rush. The strategy, execution, and real lessons behind technical marketing that works.

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What I do

Strategy
30+ years of developer marketing and go-to-market strategy, from positioning to launch.
Community
Built and led developer communities at Sun, Microsoft, AWS, Meta, and Twitter.
Growth
Helping startups and enterprises accelerate developer adoption and pipeline.