Book
I've developed what I call my "AI flow state." It’s a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.
Book
After 30 years of marketing developer tools at companies like Sun Microsystems, Microsoft, Amazon Web Services, Meta, Twitter, Timescale, and Supabase, I've written the definitive guide to developer marketing. "Picks & Shovels: Marketing to Developers During the AI Gold Rush" is available now.
Book
Marketing people always think in threes. It's not a hard and fast rule, of course, but there is some science and a lot of history behind it.
I've developed what I call my "AI flow state." It’s a specific workflow that uses multiple AI tools in sequence to create marketing strategies and tactics that actually work.
After 30 years of marketing developer tools at companies like Sun Microsystems, Microsoft, Amazon Web Services, Meta, Twitter, Timescale, and Supabase, I've written the definitive guide to developer marketing. "Picks & Shovels: Marketing to Developers During the AI Gold Rush" is available now.
Marketing people always think in threes. It's not a hard and fast rule, of course, but there is some science and a lot of history behind it.
Account-based marketing (ABM) is a targeted marketing strategy where you focus your outbound efforts on a pre-selected list of customers who fit well into your Ideal Customer Profile. ABM is an excellent choice for businesses of all sizes and shapes, but it is particularly well-suited for developer platforms and products.
Sales Enablement is the goals/metrics, content, and accountability measures put in place to ensure that your sales team is armed with everything they need to most effectively do their jobs. In this post, I'll cover what sales enablement means to me, coming from the perspective of someone
The ringleaders of the circus
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Outages, viruses, billing errors, and more. Be prepared today for things to go wrong with your product tomorrow. Sunny days are always the best days to buy an umbrella.
Developer marketing and product teams must work in lockstep to ensure seamless messaging, adoption, and growth. Unlike traditional marketing, developer marketing must be deeply embedded in the product lifecycle to support bottom-up adoption.
I’m going to teach you the secrets of a great product demo and how to tell the story of your customer through your product.
One of the things we often lose sight of as marketing leaders in developer products and services is the importance of staying close to the actual code. It's so easy to get caught up in the maelstrom of our day jobs that we forget the reason we got
Account-based marketing (ABM) is a targeted marketing strategy where you focus your outbound efforts on a pre-selected list of customers who fit well into your Ideal Customer Profile. ABM is an excellent choice for businesses of all sizes and shapes, but it is particularly well-suited for developer platforms and products.
The Developer Q&A: case studies that developers don't hate
The old axiom that "ads don't work on developers" isn't true.
Many of the Founders I work with spend day and night obsessing over their Ideal Customer Profile (ICP). The ICP is a deep understanding of who your best current customers are, and, as the logic goes, trying to replicate your success by finding more of those types of customers seems
One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth," without any clear roadmap for doing so. To address this challenge, especially if you work
Depending on the nature of your developer-focused cloud company, you may have any number of these problems: * You have an open-source version of your cloud product and have no idea who your open-source users are. * You have a cloud product that only one person on a development team needs to
I write a lot about content. I've provided a few tips on how to create content, a process for producing content within your Developer Relations team (hint: it's not just Developer Advocates writing stuff and throwing it over the wall!), and how to assemble everything into
Gather 'round, and let's tell some stories. I've written posts about what the various functions in developer relations do. I've also written some practical posts about the mechanics of running events, writing go to market plans, writing market requirements documents, and driving sales
