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Your engineer won a CFP. They'll spend 40+ hours preparing a 25-minute talk for 100 people in a room. That's a terrible ROI, unless you turn one talk into a dozen pieces of content that reach tens of thousands.
Read the postMost developer content gets ignored. Here's how to create content that cuts through the noise, earns developer trust, and actually drives product adoption.
Read the postYou built something. Now what? A practical guide to getting your first users, then your first hundred, then your first thousand. No marketing degree required. Just tactics that actually work for indie developers.
Read the postThe old axiom that "ads don't work on developers" isn't true.
Read the postOne of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth,...
Read the postI write a lot about content. I've provided a few tips on how to create content, a process for producing content within your Developer Relations team (hint: it's not just Developer Advocates writing st...
Read the postGather 'round, and let's tell some stories. I've written posts about what the various functions in developer relations do. I've also written some practical posts about the mechanics of running events,...
Read the postIf you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This content can take the form of blog posts, white ...
Read the postI am often asked by founders and DevRel leaders where they should focus their content efforts. I've done this work countless times at numerous companies, big and small. Take it from me. Here are seven t...
Read the postIn our industry, we launch products constantly. When we're in the daily soup of running our business, we lose sight of the fact that 99% of our target developers don't give one iota of a damn about ou...
Read the postI organize Developer Advocacy around five specific areas. That's not to say that any individual does or does not do all five. It's more that our roles can be boiled down to these core areas. 1. Capt...
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