Developer experience is your best growth lever
DX is the primary growth lever for developer products. Companies that invest in DX outgrow companies that invest in advertising.
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How to build a DevRel team from scratch
Your first DevRel hire should not be a conference speaker. It should be someone who can build content, build community, and build connections with developers to get product feedback.
Read the postDevRel vs developer marketing: what is the difference?
DevRel, developer marketing, and product marketing are three distinct functions that people confuse all the time. Here is what you should expect from each one and how they work together.
Read the postThe language of engineering
Repos. CI/CD. Tech debt. P99 latency. If you work alongside engineers but came from marketing or DevRel, their vocabulary can feel like a foreign language. Here is a practical glossary of engineering terms, and why understanding them makes you better at your job.
Read the postThe language of sales
Pipeline. ACV. NDR. Bookings versus revenue. If you came from a technical background, sales vocabulary sounds like a foreign language. Here is a practical go-to-market glossary, and why understanding these metrics makes you better at your job.
Read the postWhat is DevRel? The complete guide to developer relations
Developer relations is one of the fastest-growing functions in tech, yet one of the least understood. This guide explains what DevRel is, what it isn't, and how to build effective programs.
Read the postThe 5 best developer marketing books in 2026
A guide to the essential books for developer marketing and developer relations professionals. From foundational texts to the latest strategies for the AI era.
Read the postThe complete developer marketing guide (2026 edition)
Everything you need to know about marketing to developers in 2026. From positioning and messaging to content strategy and measurement, this is the definitive guide for anyone building developer-focused products.
Read the postYour docs are for AI now (and this changes everything about Developer Relations)
AI coding agents are now the biggest consumer of your docs. The necessary change in how we write docs is a harbinger of the changes necessary in Developer Relations strategy, overall.
Read the postJust Write Code
One of the things we often lose sight of as marketing leaders in developer products and services is the importance of staying close to the actual code. It's so easy to get caught up in the maelstrom o...
Read the postSeven steps to get great customer feedback
Staying close to your customers and routinely obtaining quality, actionable feedback is essential oxygen for your business. Everyone in the organization is responsible for constantly listening to cust...
Read the postHow to produce developer content
If you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This content can take the form of blog posts, white ...
Read the postHow to build an amazing developer community, from scratch!
If I had a dollar every time an exec or CEO asked me to "build a developer community," I'd have a lifetime supply of dollar bills and a headache from rolling my eyes. Not to contradict the title of my...
Read the postAre developer events worth it?
With AWS Re:Invent season upon us, I thought I'd cover some of my thoughts on how to build a quality events program. Note, this post is about third-party events. In a future post, I will cover my trie...
Read the postWhat kind of Developer Advocate do you need and where can you find them?
Matching the myriad things Developer Advocates do with your needs as a business is critical to determining the kind of Developer Advocacy organization you need. You may need someone to be stewards of ...
Read the postHow do you measure Developer Advocacy?
Measuring our work is important. Let's face it: not every company gets the role of Developer Relations. I'm not going to belabor the point, but in lean times demonstrating your value to the organizati...
Read the postWhat do Developer Advocates do?
I organize Developer Advocacy around five specific areas. That's not to say that any individual does or does not do all five. It's more that our roles can be boiled down to these core areas. 1. Capt...
Read the postDeveloper Relations, where do you start?
I spoke with someone recently who didn't know where to start with their first hire in Developer Relations. As folks who know me appreciate, I think of the Developer Relations organization as the follo...
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