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You just got invited to your first Weekly Business Review. Executives are talking about variance, control limits, and leading indicators. Here's how to follow along, contribute meaningfully, and not embarrass yourself.
Read the postPipeline. ACV. NDR. Bookings versus revenue. If you came from a technical background, sales vocabulary sounds like a foreign language. Here is a practical go-to-market glossary, and why understanding these metrics makes you better at your job.
Read the postMeasuring developer marketing is notoriously difficult. Long buying cycles, word-of-mouth influence, and indirect attribution make traditional metrics incomplete. Here's how to build a measurement framework that actually works.
Read the postWith AWS Re:Invent season upon us, I thought I'd cover some of my thoughts on how to build a quality events program. Note, this post is about third-party events. In a future post, I will cover my trie...
Read the postMeasuring our work is important. Let's face it: not every company gets the role of Developer Relations. I'm not going to belabor the point, but in lean times demonstrating your value to the organizati...
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