Taste is the most valuable skill in marketing
AI commoditizes execution. Anyone can generate a blog post. The bottleneck is no longer production. It is judgment. The marketers who can evaluate, choose, and edit will win.
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Content Strategy
Articles and guides about Content Strategy
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How to turn conference talks into marketing content
Your engineer won a CFP. They'll spend 40+ hours preparing a 25-minute talk for 100 people in a room. That's a terrible ROI, unless you turn one talk into a dozen pieces of content that reach tens of thousands.
Read the postSix ways to shape your marketing career going forward
Every marketer will have access to the same AI tools. The question is what you do with them. Here are six skills that will separate the marketers who thrive from the ones who get replaced.
Read the postGood marketing in the AI era
Everyone thinks AI makes marketing cheaper. I think it makes the gap between great marketing and bad marketing permanent. I am willing to bet my career on this.
Read the postAPI marketing strategy: how to promote your developer platform
APIs are products, and they need marketing. But API marketing differs from traditional product marketing in important ways. Here's how to build a strategy that drives developer adoption.
Read the postDeveloper content strategy: creating content developers actually read
Most developer content gets ignored. Here's how to create content that cuts through the noise, earns developer trust, and actually drives product adoption.
Read the post10 developer marketing best practices for 2026
Developer marketing continues to evolve. Here are the ten practices that separate successful developer marketing programs from the rest in 2026.
Read the postDeveloper marketing for startups: the no-budget playbook
You don't need a big budget to market effectively to developers. Here's how early-stage startups can build awareness, drive adoption, and compete with well-funded competitors.
Read the postMaking your content AI-friendly in 2026
AI coding assistants are now the primary consumers of developer documentation. Here's the technical playbook for making your website, docs, and blog fully consumable by AI systems.
Read the postWriting the perfect launch blog post
Don't bury the lede. Learn how to write effective launch blog posts with a proven structure that gets readers' attention from the first sentence. This post covers everything from crafting the perfect opening to structuring below-the-fold content that converts.
Read the postHow to write a great developer case study
The Developer Q&A: case studies that developers don't hate
Read the postHow to choose what developer content to build
One of your biggest challenges as a Developer Advocate will be determining which topics to focus on with your content. Often, Developer Advocates are given an edict to "build content and drive growth,...
Read the postThe 12 types of content that work for developers
I write a lot about content. I've provided a few tips on how to create content, a process for producing content within your Developer Relations team (hint: it's not just Developer Advocates writing st...
Read the postWhat is solution marketing and why should you care?
Plus, seven tactics to implement solution marketing on your team.
Read the postHow to produce developer content
If you've been reading my blog posts thus far, you know that a big component of my go-to-market plan is producing massive amounts of great content. This content can take the form of blog posts, white ...
Read the postSeven tips for building your content strategy
I am often asked by founders and DevRel leaders where they should focus their content efforts. I've done this work countless times at numerous companies, big and small. Take it from me. Here are seven t...
Read the postHow to write a great Getting Started Guide
Imagine you've seen chatter about a cool new product on social media or via word of mouth from your friends. You go to the website for this product, you get the gist of what it does, you see ...
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