How to build a DevRel team from scratch
Your first DevRel hire should not be a conference speaker. It should be someone who can build content, build community, and build connections with developers to get product feedback.
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DevRel vs developer marketing: what is the difference?
DevRel, developer marketing, and product marketing are three distinct functions that people confuse all the time. Here is what you should expect from each one and how they work together.
Read the postLevel-appropriate communication: your team is copying you
Communicating up matters. Communicating down matters more. The way you talk to your team shapes how your entire organization talks to each other.
Read the postNever fake it: public speaking to further your career
Your career doesn't hinge on keynotes and conference talks. It hinges on Tuesday afternoon conversations where you have ninety seconds to make your point.
Read the postThe WBR survival guide
You just got invited to your first Weekly Business Review. Executives are talking about variance, control limits, and leading indicators. Here's how to follow along, contribute meaningfully, and not embarrass yourself.
Read the postTake a bow, you earned it
You have done the work. Now you need to show up and claim what's yours.
Read the postWhat is DevRel? The complete guide to developer relations
Developer relations is one of the fastest-growing functions in tech, yet one of the least understood. This guide explains what DevRel is, what it isn't, and how to build effective programs.
Read the postMastering the PMM interview
PMM interviews are brutal. 400+ applicants per role, months of searching, and high-stakes presentations. Here's how to prepare for interviews at startups, scale-ups, and FAANG.
Read the postWhy you need a training program
Depending on the nature of your developer-focused cloud company, you may have any number of these problems: * You have an open-source version of your cloud product and have no idea who your open-sou...
Read the postWhat kind of Developer Advocate do you need and where can you find them?
Matching the myriad things Developer Advocates do with your needs as a business is critical to determining the kind of Developer Advocacy organization you need. You may need someone to be stewards of ...
Read the postHow do you measure Developer Advocacy?
Measuring our work is important. Let's face it: not every company gets the role of Developer Relations. I'm not going to belabor the point, but in lean times demonstrating your value to the organizati...
Read the postDeveloper Relations, where do you start?
I spoke with someone recently who didn't know where to start with their first hire in Developer Relations. As folks who know me appreciate, I think of the Developer Relations organization as the follo...
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